ABC TV Launches ‘Don’t Stop the Music’ Campaign

An ambitious new project has been in the making for a while now. The ABC’s Don’t Stop The Music series and national impact campaign to get instruments into schools via The Salvation Army and Musica Viva. This is a major advocacy initiative for music education.

A part of this program is an instrument donation program. From 1 November the ABC, The Salvation Army and Musica Viva will launch a national appeal encouraging people to donate unused or unwanted musical instruments so they can be distributed to children who need them.

We encourage our members to support the campaign by getting any returns, or unwanted instruments that may be in our member storerooms and down to a local Salvos Store.

There may even be opportunities to assist with checking instruments or making them playable again.

The ABC has created these online resources to help potential donors understand what instruments are needed and if they’re in reasonable condition for donation.

How music education improves brain power
Award-winning music educator and researcher in music education and brain development, Dr Anita Collins has written this fascinating article for ABC Education on how music improves children’s ability to learn. Read and share here

Do you have a newsworthy story around music education?
Please send me an email with a short pitch and I’ll forward to relevant people at the ABC for consideration. You can also share your story on social media with the series hashtag #DontStopTheMusicAU

Stay tuned for promos of the series hitting your screens from next week – I’ll forward assets shortly.  Don’t hesitate to contact me if you have any questions.

Spread the word about the broadcast
Mark your diaries and spread the word! The first episode of Don’t Stop The Music will air Sunday November 11 at 7.40pm on ABC and ABC iView. Read and share the media release about the series.

You can also access images here to use in your communications.  Please include the hashtag #DontStopTheMusicAU when sharing information about the series and campaign on social media.