The AMA works with colleagues within Australia and Internationally, focusing on music and business issues that matter to our members. We represent our members as a members of various organisations that advance the interests of retailers, small business, music making and the MI industry.

Music products 

  • NAMM
  • International Coalition
  • International CITES musical instrument collaborators
Music making

  • NAMM Foundation
  • Make Music Alliance
  • Music For All
  • Music Education: Right From The Start
  • Make Music Day partners
  • Recreational Music Making Australia / Weekend Warriors
  • Musical Futures Australia
Retail / Small Business

  • National Retail Association


National Association of Music Merchants (NAMM)

The AMA is proud to have a close working relationship with NAMM, the leading music products association and organiser of the highly successful Winter NAMM and Summer NAMM trade shows, which attract many thousands of visitors from around the world. It is also the driver behind highly successful market development programs, several of which they have facilitated for Australia.

The AMA has been involved in a number of specific NAMM activities, including

  • (Contributor to) NAMM Global Report
  • International Coalition
  • CITES advocacy
  • Oral History Program
  • NAMM Foundation
  • NAMM Show

The AMA is a financial member of NAMM

NAMM Foundation

The Association is proud to partner with the NAMM Foundation. The AMA has been the recipient of a number of grants from the Foundation which have enabled the association to improve opportunities for music education through the Musical Futures program, From Schools to Community, Weekend Warriors, and Make Music Day.

Make Music Alliance

The AMA is the Australian representative to the Make Music Alliance, which coordinates Make Music Day (21st June).

Our work involves coordinating projects with local and international partners, promoting Make Music Day, advocating for music making in Australia, and specific tasks such as producing Australia’s contribution to the Global Livestream.

AMA is a financial member of the Make Music Alliance

International Coalition

The AMA is a member of the International Coalition of Music Products Associations which includes representatives from around the world including associations from USA, China, UK, Germany, India,  Brazil, Mexico, Canada, Slovenia, Ukraine, Portugal, Italy and Spain. We contribute with industry statistics and sharing successful initiatives with the group, as well as meeting annually at the NAMM Show.

International CITES musical instrument collaborators

The AMA is part of an international group of music organisations, including

We work with members, this international network, and the Australian CITES Management Authority to ensure that our industry is properly consulted and considered in regards to CITES proposals.


National Retail Association

The AMA has developed an alliance with the National Retail Association which involves a double membership for all retail & wholesale members, of both associations. The National Retail Association provides a range of member services including a hotline, resources and workplace relations advice, events, national awards, training, and more.

Music For All / Soundhouse Music Alliance

The long established charity, Soundhouse Music Alliance, has developed an new program ‘Music For All’ which focuses on providing support to schools, community groups and individuals for music making (in particular, purchasing the necessary equipment to do so).

Music For All is the official charity partner for the AMA, the two organisations have a formal partnership and share some board members.

Council of Small Business Organisations Australia (COSBOA)

COSBOA was founded in 1977 (like the AMA) and has a proud history of strong advocacy on small business issues ranging from taxation and workplace relations, through to competition law and retail tenancy.It was created by people who believed that small business needed a voice that was not also representing big business – as a result, the Council of Small Business Australia is now the country’s peak body exclusively representing the interests of small businesses.

COSBOA members are similar to the AMA in that they represent a specific group of businesses from their own industry. We know music products like the AHC knows hairdressers and the ICB knows bookkeepers, for example. We participate in regular roundtable discussions and other forums to discuss a wide range of issues, including things that the AMA alone cannot deal with.

The AMA is a financial member of COSBOA.

Music Education: Right From The Start

The AMA is part of the Advisory Group for the Music Education: Right From The Start initiative, led by Alberts Music / The Tony Foundation. We sit alongside music education organisations (Musica Viva, The Song Room), professional associations (ASME), industry organisations (APRA AMCOS) and researchers (Dr Anita Collins, Dr Rachael Dwyer) in this group.

This program is an important development in the ongoing challenge to make quality music education available for all Australian children. This is a core part of the AMA’s mission and we are proud to be involved in it.

Skills EQuipped

The AMA is a member of the Jobs & Skills Council (JSC) representing the Arts, Personal Services, Retail, Tourism and Hospitality sectors, Skills EQuipped.

Recreational Music Making Australia

Managing the Weekend Warriors and Young Warriors programs in Australia through members as host stores, as well as promoting other recreational music making activities in the future. These initiatives were established in Australia with the support of the AMA.

weekend warrior

Musical Futures Australia

Musical Futures is an approach to teaching and learning that is reshaping the way in which students around the world are engaging with music in school in the classroom. Musical Futures Australia believes music learning works best when young people are making music, and when their existing passion for music is reflected and built-upon in the classroom. The AMA was involved in establishing MFA in Australia including facilitating significant funding through the NAMM Foundation.

Friends of the AMA

There are many organisations that we work with informally, cross paths with on certain issues, and maintain contact with. Although there are no formal arrangements between us, we share a certain amount of common ground and shared interest with: