Australian appointed Gibson Brands COO

11th January, 2024

Luke Ericson has been appointed to the permanent role of Chief Operating Officer with Gibson Brands. Ericson grew up in Australia, studied at the University of Technology Sydney, and worked as a turnaround and restructuring consultant in Australia earlier in his career.

Acting as interim COO since May 2023, he has helped reorganize the iconic instrument brand’s business around manufacturing, planning and supply chain and enterprise solutions globally. He will report to Gibson Brands president and CEO, Cesar Gueikian.

“I am excited to confirm Luke as our permanent chief operating officer,” Gueikian said.

“Luke’s overall experience as an operations expert, successfully serving in multiple leadership roles, uniquely positions him to drive operational excellence for Gibson. I have full confidence in Luke’s ability to lead our office of the COO, and Gibson, into the future.”

Ericson joined Gibson from the global private equity firm KKR, where he was an Operating Partner. During his time at KKR, he partnered closely with the management teams at KKR Investments to develop and execute growth strategies. Luke has also held interim executive roles at KKR-owned companies. Before joining KKR, he was a management consultant with AlixPartners, where he helped consumer and retail clients improve profitability through operational improvement programs.

Gibson Brands is distributed in Australia by Australis Music Group, and AMA member company.