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The Australian Music Association is one of several industry associations partnering with Music Australia to support Australian music businesses and professionals with export development.
The Music Australia International Conference Contribution (MAICC) program is a devolved funding program, with up to $5000 per applicant to attend relevant international conferences that support export development. This is funding from Music Australia, the Australian Government’s agency supporting contemporary music, via the Australian Music Association.
The AMA only supports exporters of music products (musical instruments and accessories, pro audio equipment, music technology, and print music), not including recorded music products. If you do not fall into this category, consider applying for MAICC funding via the Association of Artist Managers (AAM), Australian Live Music Business Council (ALMBC), Australasian Music Publishers Association (AMPAL) or the Australian Independent Record Labels Association (AIR).
About MAICC
Designed to ease the financial burden for music products manufacturers/exporters who are attending a major international music conference or trade show, MAICC funding financially supports selected AMA members with demonstrated potential in a specific international market. Applicants may receive funding to support attendance as an exhibitor, and/or undertake an substantive reconnaissance trip at a major music products event, during a critical moment in their export development. The program provides contributions of up to $5000 AUD to selected AMA members.
This game-changing funding initiative, first established in 2023 by Music Australian and the AAM, has supported hundreds of professionals in artist management, music publishing and record labels to attend a major international music conferences such as SXSW, The Great Escape, Reeperbahn Festival, A2IM Indie Week, CMA Fest, and many niche industry events.
For further questions about the program, the application process, eligibility criteria or more, please email maicc@australianmusic.asn.au.
Dates & Timing
There will be two MAICC funding rounds in the 2025-26 fiscal year
Round | Events occurring in | Deadline | Successful notifications by | Eligible Events |
Round 1 2025-26 | September 2025 – February 2026 | Thursday 30th July, 3pm | 26th August | NAMM Show, Music China, Guitar Summit ’25, Cremona Musica ’25, ISE, PASIC |
Round 2 2025-26* | February 2026 – October 2025 | TBC | TBC | The Guitar Show UK, Dallas, Cremona Musica ’26, Guitar Summit ’26, Music China ’26. |
*The details for Round 2 are subject to change.
ROUND 1, 2025: For events occurring in September 2025 to February 2026, including the following eligible events:
- The NAMM Show (January 2026, USA)
- Music China (October 2025, China)
- PASIC (November 2025, USA)
- Cremona Musica (September 2025, Italy)
- Guitar Summit (September 2025, Germany)
- Integrated Systems Europe (February 2026, Spain)
ROUND 2, 2026: For events occurring in February to October 2026.
- The Guitar Show (February/March 2026, UK)
- Dallas International Guitar Festival (May 2026, USA)
- Guitar Summit (September 2026, Germany)
- Cremona Musica (September 2026, Italy)
- Music China 2026 (October 2026, China)
The intention of multiple rounds is to support different events in each round. The first round of AMA/MAICC funding falls very close to a number of September/October events, so a decision has been made to allow applications for the 2025 events where notification will come close to the event, and again in round 2 for the same set of events with a longer lead time.
Round 1 in particular covers The NAMM Show and applicants will be notified with sufficient lead time to plan their attendance. The month of February is in both rounds to allow for attendance at both NAMM Show and ISE in January/February, or for example the The Guitar Show in February/March.
If you intend to apply in round 1 to attend the earliest events (Cremona Musica, Guitar Summit, both commencing on 26th October) the AMA will notify you at least one month before the event. We cannot move the timeline, if you would like more lead time these will be ellgible in round 2 for the 2026 events.
How to Apply
- Read the Eligibility Criteria, Selection Criteria and Terms & Conditions
- Download this preparation sheet to help you draft your answers (optional)
- Complete the application form here
- Contact maicc@australianmusic.asn.au if you have any questions
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This project has been assisted by the Australian Government through Music Australia