Fender Music Australia (FMA) today announced it has appointed Mark Amory as General Manager, effective 12 December 2016, reporting directly to Edward “Bud” Cole, President Fender Asia. Amory will be relocating from Melbourne to Sydney to join the current Fender Music Australia team, where he will be managing business initiatives specifically in Australia.
“Fender was the first brand I remember as a kid reading music magazines and playing,” Amory said. “It’s truly is a dream come true for me. Fender is the one guitar brand that is true to its heritage, and I am thrilled to lead the business for Fender Music Australia.”
Amory, a proven veteran of the musical instrument industry in Australia, brings twenty years of sales, marketing and management experience from Yamaha Music Australia. Over the past decade, he served as General Manager of its Music Products and Education divisions successfully leading Yamaha Music Australia’s diverse range of traditional music, professional music, commercial audio and education products categories.
“Mark has all of the tools and experience in the industry to lead FMA and effectively leverage the talents of our strong team in Australia,” said Bud Cole, President Fender Asia. “Mark’s relationships with FMA’s dealers run deep, and his industry experience will only help to deliver the many new products and opportunities benefiting FMA’s dealers and consumers.”
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