NAMM Oral History Interview: Louisa Buchanan

1st May 2024

The AMA works with NAMM’s Music Historian, Dan Del Fiorentino to help arrange interviews with Australians as part of the Oral History program. This extraordinary and extensive resource collects the stories of our industry through interviews with industry professionals.

At the 2024 NAMM Show, Louisa Buchanan from National Music was interviewed. Watch an excerpt of the interview here. Louisa Buchanan, hailing from Queensland, Australia, was immersed in music from a young age, mastering the organ at 6 and piano by 12. Alongside her musical journey, she honed her skills as a songwriter and developed a keen interest in sheet music. When a local music store opened, she revolutionized its sheet music department and doubled sales despite being unpaid. Classically trained, Louisa could relate to customers wanting to purchase a musical instrument and she became a leader in sales of Lowrey and Roland products.

Pursuing her passion, she studied musicology at the local university before embarking on a successful career in music publishing. Louisa spent a decade leading the team at Alfred Australia, eventually becoming General Manager. Transitioning to GMI Distribution in 2006, she continued to excel in her field as Business Development Manager for National Music Australia. She is currently Managing Director at National Music, where Louisa’s renowned for her expertise in team building and leadership.

Other interviewees at this NAMM Show included Mark Ronson, jazz drummer Joe LaBarberaHarry Steinway (great-grandson of Steinway & Sons founder), D’Addario & Co CEO John D’Addario III, and Rick Beato.

The full collection of Oral History interviews can be found here and the full collection of interviews with Australians can be found here.