D’Addario Australia and PRS Guitars are pleased to announce a new distribution partnership that will see D’Addario Australia become the exclusive distributor of PRS Guitars, Amplifiers and Accessories in Australia, effective 17 August 2026.

This exciting new chapter brings together two of the music industry’s most respected brands, united by a shared commitment to quality, innovation, craftsmanship, and supporting musicians at every level.

The new partnership will enable Australian dealers and musicians to benefit from enhanced product availability, dedicated brand support, expanded marketing initiatives, artist engagement programs, technical support, and improved access to the complete PRS range.

Commenting on the partnership, Jack Higginbotham, Chief Operating Officer of PRS Guitars, said: “For many years we have admired the passion, professionalism, and commitment that the D’Addario family has brought to the music industry. As we look to expand and strengthen the PRS brand in Australia, partnering with D’Addario Australia provides us with a team that shares our values and our dedication to serving musicians and dealers at the highest level. We are excited about the opportunities this partnership creates for the Australian market.”

John D’Addario III, Chief Executive Officer of D’Addario & Company, added: “PRS represents everything we admire in a musical instrument company—innovation, craftsmanship, integrity, and an unwavering focus on the musician. We have enjoyed a long-standing relationship with Paul and his team, and we are honoured to further strengthen that relationship through D’Addario Australia. Together, we look forward to delivering exceptional products, service, and support to dealers and musicians throughout Australia.”

Australian dealers will receive further information in the coming weeks regarding ordering procedures, inventory availability, warranty support, dealer programs, and launch initiatives.
Both companies are committed to ensuring a seamless transition and look forward to building a
stronger PRS presence in Australia through increased dealer engagement, artist development
programs, educational events, and enhanced consumer marketing activities.

About PRS Guitars:
PRS Guitars is a leading manufacturer of high-quality instruments in Stevensville, Maryland and has provided some of the world’s most renowned musicians with instruments since 1985. The PRS team of highly skilled craftspeople design and build a wide variety of musical instruments and gear for worldwide distribution, including electric and acoustic guitars as well as boutique-style guitar amplifiers and effects pedals. The PRS SE Series complements the Maryland-made PRS line by offering highly approachable and more affordable electric and acoustic guitars. David Grissom, Jimmy Herring, Mark Holcomb, Myles Kennedy, Mark Lettieri, John Mayer, Orianthi, Carlos Santana, Ed Sheeran, Rhonda Smith, Mark Tremonti and Keith Urban are among the artists currently playing PRS instruments and/or amplifiers.

PRS Guitars Info: www.prsguitars.com
PRS GUITARS CONTACTS:
Eric Hammond, Public Relations Manager | ehammond@prsguitars.com
Judy Schaefer, Director of Marketing | jschaefer@prsguitars.com

About D’Addario Australia:
D’Addario Australia, a wholly owned subsidiary of D’Addario & Company, is one of Australia’s leading distributors of musical instruments and accessories. Supported by a nationwide dealer network, dedicated sales and marketing teams, and a comprehensive logistics operation, D’Addario Australia represents many of the world’s most respected music industry brands and serves retailers and musicians throughout Australia.

D’ADDARIO Info: www.daddario.com
D’ADDARIO AUSTRALIA CONTACTS:
Mark Inglese, General Manager | minglese@daddario.com
Reece Henry, Operations Manager | rhenry@daddario.com