Employer Roland Corporation Australia
Location Sydney
Position Product Specialist (Synthesizer, Hi-Tech and DJ)
Link Apply here

Looking for a career in the music industry? An opportunity like this comes along once a decade!

· Work with iconic music products

· Get noticed globally

· Flexible working environment


For more than 50 years, Roland has produced innovative musical instruments that have inspired countless musicians. Roland products feature on numerous award-winning records and have defined whole genres.


Our guitar brand, BOSS, is the market leader in amplifiers, effects, loopers and tuners. BOSS pedals are staples for every guitarist, from beginners to pro touring musicians. – but we’re guessing you already knew that.


  • We are a culture first organisationwho hire people, not skill sets. Working at Roland you are part of a like-minded dynamic team who have a passion for making music. We get excited when a new piece of music technology is on the scene.
  • Australia is seen as the leading innovator in product marketing within Roland globally. Good people at Roland Australia get noticed, and there are chances of regional and global progression.
  • Roland Australia gives you the opportunity to contribute to a higher purpose. We are looking for people who make suggestions, actively contribute to bigger ideas, and want to be heard as an important member of a team. Trying new things / new ways is very highly encouraged.
  • A flexible working environment, this role has a combination of in office and working from home hours and the ability for it to suit your lifestyle.
  • The opportunity to work with musicians as co-workers andcreate great content with Artists and Influencers within Australia and Regionally.
  • Loan gear!


Roland Australia is currently seeking a Product Specialist to cover our Synthesizer, Hi-Tech and DJ categories to create awareness for our products, work with our dealers, create content and do other activities that ultimately lead to increased sales.

The job has the following key elements:

  • Provide product training for retail salespeople with hands-on ‘customer focused’ real world examples. Training should include sales techniques (i.e. top-down selling, cross-selling) to help dealers maximise transaction values.
  • Monitor market conditions, consumer sentiment, and competitor activities to provide input to new product development, marketing, channel, or pricing strategies, and the demand forecasting process.
  • Assist with creating and implementing effective marketing plans that generate demand and help move prospects to customers.
  • Source and work with artists, influencers and industry partnerships, focusing on identifying and cultivating robust relationships with both individuals and business entities. Our goal is to foster mutually beneficial partnerships that contribute to shared success and growth.
  • Recommend new and innovative ways to display Roland Products that maximize sales in high footfall areas and improve the brand’s overall visibility.
  • Have a thorough understanding of different marketing channels (e.g. website, blog, YouTube, Facebook, Instagram) and how to use them.
  • A commercial understanding of the role, accompanied by a belief that providing application-based ‘value’ marketing will lead to sales.

Key Skills & Experience

The successful applicant will have the following skills and be able to demonstrate their experience in each area;

  • Thorough knowledge of Synth and Hi-Tech products and their market segments. The ability to talk about different forms of synthesis and their technologies to a layperson.
  • The ability to play Piano and Keys to a high level combined with comfortability and experience in live performance
  • Exceptional communication skills and an ability to present confidently
  • An ability to explain complex musical instrument technologies in simple terms and show their real world applications
  • A good higher-level understanding of how to promote on social media, the structures and the language appropriate for each channel
  • Appreciation of a customer-centric marketing approach
  • Reliable, proactive “whatever it takes” attitude that ensures deadlines and standards are met
  • Outstanding organisational and time management skills combined
  • The ability to take ownership and responsibility for projects – it is essential that you are self-motivated and can work unsupervised to meet strict deadlines.
  • An ideal applicant will have previous retail experience in an MI or technology store and thorough knowledge of our dealers’ daily challenges.

• • • • • •

Applications Close on 30th April 2024*

*Roland reserves the right to close the application earlier than the specified date above if a suitable candidate is found.