Is this a version of AMAC?

No. In some ways it has similarities to the program of speakers and workshops held in later years of the scaled down AMAC, but this is a new event with a new purpose.

Who should attend?

Business owners, principals, CEOs and GMs, store managers, senior and middle management personnel from the music products industry.

Retailers, manufacturers, and wholesalers.

Members and non-members.

What does the cost cover?

The AMA is contributing to the event’s costs with member funds, so member tickets are subsidised accordingly. The ticket price covers food (morning tea, lunch, afternoon tea), the venue, speakers, planning and other costs.

How do I get there?

See Travel & Accommodation for more information about getting to the venue

Is this event for AMA members only? 

No. The event is for industry leaders, representatives of member and non-member companies are welcome, but there is a $50 price difference between member registration and non-member registration.

Can we join the AMA and register at the same time?

New memberships require board approval, please complete the application form and let Alex know that you would like to register.