The AMA’s end-user publication, Australian Musician magazine celebrates 25 years of publication in 2020. The AMA’s Rob Walker said “no other music industry association has its own media that we know of, so we are in a unique position to promote our members and their products in Australia. It’s an interesting history, which has been guided by our partner Mediaville and principal Greg Phillips”.

It is surprising sometimes to learn that members don’t realise that Australian Musician is produced by the industry for the industry, and yet it’s been doing it now for 25 years.

Rob said, the committee’s strategy to aim this publication at the end-user, providing a marketing arm to brands particularly, has worked to the degree it is a well kept secret from some members. It has in the last five years been a key tool in promoting the Melbourne Guitar Show online, to the point that last year over 70% of survey respondents heard about the show from online sources.

We’ll celebrate the milestone with a concert at the guitar show, featuring musicians who have contributed to and benefitted from the publication over the years.

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