In announcing this year’s celebration that unites the world in Music Making, the AMA has announced key partnerships that will drive the event this year. The event is enabled with generous funding support from the NAMM Foundation. Leading the Australian sponsors list is the NSW state government with Create NSW as well as The Live Music Office, Community Music Victoria and the Community Broadcasting Association of Australia.
Australian Music Association Executive Officer Rob Walker said, “The AMA is excited to give musicians of all levels the opportunity to create their own stage on Make Music Day. The synergy of purpose between the partners driving the event is striking, and we look forward to engaging our communities in live music on June 21, 2021.”
Lucy Joseph of the Live Music Office commented, “Make Music Day is all about allowing communities of audiences and musicians to engage with each other for one day to make free, accessible music and to celebrate the role that music plays in our everyday lives.”
The Live Music Office will work with Make Music Day to promote participation, engage with other government agencies and liaise with music industry stakeholders, local councils, venues and organisations promoting the benefits and opportunities surrounding Make Music Day.
Government and organisations lend their weight to the national effort with key partners including Create NSW, Community Music Victoria and the Community Broadcasting Association of Australia and many others. Create NSW has been pivotal in developing initiatives in its state which reveal a deep desire for Australians to make music. Chris Keely, Executive Director, Create NSW said:
“Create NSW is excited to continue our involvement in Make Music Day in 2021. Make Music Day connects NSW to the global music community and offers a significant opportunity for practitioner and audience development. Through Make Music Day, Create NSW engages with the NSW music sector by brokering partnerships and facilitating events both live and online that demonstrate the joy of music in our lives”.
Community Music Victoria’s Craig Barrie said, “Community Music Victoria is proud to be a foundation partner of this annual celebration of music. The well-documented benefits of singing and playing together have never been more important, as communities reconnect after a challenging year. Make Music Day is the perfect catalyst for inspiring creativity and joy through music and celebrating our music-making communities.”
By establishing one specific day each year, June 21, to celebrate music, Make Music Day encourages both amateur and professional music making, and empowers individuals to seek out ways to celebrate music in their community.
The full 2021 Press release announcing the event can be viewed HERE
