Our Mission: To be the voice of the music products industry and grow music making in Australia
According to the AMA constitution, the objects for which the Association is established are (in bold):
- To actively promote the benefits of participation and education in music
throughout the community and to work to increase the number of active music
makers in Australia. We advocate for greater access to quality music education in Australian schools; manage a campaign around Make Music Day in Australia
- To represent the music products industry and advocate for its interests. We advocate to government, work with partners and affiliates within and beyond our industry, and represent the music products industry in Australia and internationally.
- To organise initiatives that benefit members and the music products industry
in Australia. We organise Melbourne Guitar Show, the Market Report, member benefits, and other activities for the benefit of our members and the music products industry.