Category Archives: News

AMA @ Music China

The AMA will be on the ground at this year’s Music China, from 22nd-25th October at the Shanghai New International Expo Centre. Alex Masso, AMA CEO, will represent the association, meet with Australian delegates, and promote the Australian industry and Australian made products.

This year’s presence will be the first of its kind for the AMA, presenting as an exhibitor at a major international trade show. The project is inspired by the coordinated approach taken by Sounds Australia for Australian music, motivated by the AMA’s own members’ involvement in this show, and supported by Music Australia and Music China. Continue reading

Consumer Survey

22nd September, 2025

The Australian Music Association is trialling a new survey to supplement its State of the Industry Report with consumer perspectives. The AMA Consumer Survey is open for another week, closing on Friday 26th September 2025.

The survey is functionally anonymous, no responses will be matched to personal information for any purpose, but survey respondents can choose to provide contact details and enter into the draw to win a $250 voucher from their favourite AMA member store. The winner will be drawn after the survey has closed.

The survey will be analysed by the AMA’s Alex Masso. All personal information shared with the AMA is subject to its Privacy Policy.

Complete the survey

New LIPD Licence

5th September 2025

The Australian Communications and Media Authority (ACMA) has released its response to the consultation on the Radiocommunications (Low Interference Potential Devices) Class Licence 2025.

Summary:

  • The instrument will commence on 1 October 2025.
  • There is no major change to the way users of wireless audio devices interact with the LIPD Licence, other than
  • Wireless multi-channel audio systems (WMAS) are now covered by the LIPD licence in the 520–694 MHz range

Continue reading

MAICC Grant Recipients Announced

3rd September 2025

The Australian Music Association is proud to announce that our inaugural round of the Music Australia International Conference Contribution (MAICC) Exporters Program will support 7 recipients to attend international conferences between September 2025 and January 2026.

The program provides crucial funding to help exporters of Australian musical products increase their brand exposure and distribution opportunities at an international level.

Continue reading

Exporter Funding – Round Two 2025

3rd September 2025

In July 2025 the Australian Music Association launched a new initiative to support exporters of music products. The Music Australia International Conference Contribution (MAICC) provides funding of up to $5000 to attend important international showcase events and trade shows to pursue export development strategies. Businesses producing Australian made music products can now apply in the second round to attend events from January 2026 to December 2026, including The NAMM Show, Music China, Guitar Summit, Cremona Musica and PASIC. Continue reading

Major Announcement: the Guitar Show is coming to Sydney

25th August 2025

The Australian Music Association has produced the Melbourne Guitar Show, the largest showcase event for musical instruments in Australia, for the past decade and is continuing to produce the event after a successful move to Melbourne Showgrounds in 2025.

The Sydney Guitar Show will be held on 7th-8th March 2026. Planning is underway for a Melbourne Guitar Show the following year, on 13th-14th March 2027.

This presents an opportunity to create what many people have suggested and asked about, a Sydney Guitar Show. After an extensive search for a suitable venue, Sydney Showgrounds was chosen for its facilities, location, public transport and parking accessibility, and being well established as a major event location. Exhibition Hall 5, opposite the stadium and next to the Dome, around the corner from Olympic Park train station, offers multiple spaces, a large main room with space to grow, ease of access for patrons and exhibitors, and much more.

“This is an exciting opportunity for the industry and something our exhibitors have been asking about,” said Alex Masso, Executive Officer of the AMA and Producer of the Guitar Show. “This is an organisation that responds to member feedback, and this is the feedback we have been getting. Let’s do it.”

Tickets will be on sale later in 2025 alongside the program announcement. Exhibitor bookings commence on 1st September 2025, with a month of priority access for AMA members.

Read more or Download Exhibitor Prospectus