In late 2012, Australian Musician finished its days as a colour, glossy, printed magazine. It was at the time, Australia’s longest running publication for the local musical instrument industry, with a devoted audience of musicians and enthusiasts at all levels. The Australian Music Association’s flagship title however was merely in hiatus and was always going to return. It was just a matter of when and in what format. The AMA is proud to announce that in early March 2014, Australian Musician will return as an online magazine (www.australianmusician.com.au) continuing to service the local music industry and its talented musicians.
“This time around, we can focus our energies totally on Australian Musician’s web presence via quality interviews in both text and video form, keeping the public up to date with the gear that is actually available to them in stores locally (where they can see it) and most importantly concentrating on Australian artists,” said long-time editor Greg Phillips.
In fact, the original team which created the magazine, Rob Walker (Managing Editor and AMA CEO) and Greg Phillips will once again be steering the ship, totally independent and fiercely local. Australian Musician will still bring you coverage of the world’s finest musicians but as per its rich history, the Australian music community is what we are keen to service. Australian Musician also refuses to be a cooky-cutter, copycat site. As we’ve done in the past, we’ll bring you exclusive stories from soundcheck, backstage, in the studio and beyond. We’ll let Australian musicians tell their own stories, in their own words and we’ll give you honest opinions on the latest music gear.
For our local musician community, australianmusician.com.au will be a valuable source of information and entertainment. For the local industry it will be a very affordable promotional option in a world where every dollar counts and every advertising campaign needs to hit its target audience.
“We’re excited about the next phase of Australian Musician,” said the AMA’s Rob Walker. “The Association looks forward to using new technologies and social media to grow our music making community. We’ve learned much about our industry and our readership and we look forward to being of service to the Australian music community once again.”