Music Australia is the industry peak advocacy body and provides information, resources, advocacy and projects to advance all aspects of musical life in Australia. The AMA is represented on the Music Australia Council. Music Australia is a key AMA partner, it shares our mission and passion for creating more opportunities for music makers through Australia
The Association is proud to partner with the NAMM Foundation. The AMA has been the recipient of a number of grants from the Foundation of the past 6 years which have enabled the association to improve opportunities for music education through the Musical Futures program, training hundreds of teachers and benefiting hundreds of thousands of students, particularly in primary schools. Our current program From Schools to Community has seen the AMA enabled to pilot programs for after-school programs, youth programs delivered at local government and to provide programs that benefit those suffering mental health issues.
Partnering with the AMA on the delivery of the Weekend Warriors program in Australia through members as host stores, as well as promoting other recreational music making activities in the future.
The AMA is a member of the International Coalition of Music Products Associations which includes representatives from around the world including associations from USA, China, UK, Germany, India, Brazil, Mexico, Canada, Slovenia, Ukraine, Portugal, Italy and Spain. We contribute with industry statistics and sharing successful initiatives with the group, as well as meeting annually at the NAMM Show.
Musical Futures is an approach to teaching and learning that is reshaping the way in which students around the world are engaging with music in school in the classroom.Musical Futures Australia believes music learning works best when young people are making music, and when their existing passion for music is reflected and built-upon in the classroom. The AMA has facilitated significant funding for MFA over the past 4 years to enable the program to gain traction in Australia.
The AMA has worked closely with SMA to develop the Musical Futures concept in Australia, providing significant funding for the national pilot programs. We also work closely on music technology in education initiatives including the Mtech Conference.
The AMA is proud to have a close working relationship with NAMM – the International Music Products Association, based in the US. NAMM is the leading music products association and organiser of the highly successful Winter NAMM and Summer NAMM trade shows, which attract many thousands of visitors from around the world. It is also the driver behind highly successful market development programs, several of which they have facilitated for Australia, including funding for the establishment of the Musical Futures program from the NAMM Foundation.
The AMA conceptualised and funded the foundation of Music Play for Life, under the auspice of the Music Council of Australia. Music Play for Life is a national campaign linking the entire community to music making opportunities. It coordinates the annual Music Count Us In event, the funding for which was originally secured by the AMA. It involves 600,000 students singing the same song at the same time, while providing professional development to over 2,000 teachers.
The AMA has a seat on the Australian Traders Group which includes representatives of the Australian Booksellers Association, Bicycle Industries Australia, Photo Marketing Association, Australian Music Association, Photo Imaging Council of Australia, Retail Cycle Traders Australia (Inc), Australian Toy Association, Australian Sporting Goods Association, Franchise Council of Australia and Snowsports Industries of Australia.