The AMA conceptualised and funded the foundation of Music Play for Life, under the auspice of the Music Council of Australia. Music Play for Life is a national campaign linking the entire community to music making opportunities. It coordinates the annual Music Count Us In event, the funding for which was originally secured by the AMA. It involves 600,000 students singing the same song at the same time, while providing professional development to over 2,000 teachers.
https://musicaustralia.org.au/program/countusin/