Category Archives: Uncategorized

2019 Melbourne Guitar Show! Another Big Show Coming Up

The Melbourne Guitar Centre approaches again for its 5th showing at the Caulfield Racecourse. The 2019 program is now online along with an again impressive list of industry suppliers, brands and retailers exhibiting the latest and best in guitars and gear.
The show continues to attract overseas guests as well as our own best players, and we’re expecting big crowds again for a great show.
There are a couple of stand spaces available, and we can accommodate a late entry or two. So get in touch if you want to take advantage of the opportunity the #MGS2019 provides.

Show organiser Rob Walker said, “the industry gets a bit excited with the show around the corner. It’s a time for new products, meeting our customers face to face and promoting our great industry” We have the bonus of presenting some of the finest talent in a fun weekend. It’s when the guitar community get together and we all look forward to it!”

The full list of 2019 EXHIBITORS can be seen HERE

Make Music Day 2019 Expands to National Event

As members will know, the AMA in partnership with NAMM Foundation, APRA AMCOS, and the Live Music Office has lead the establishment of Make Music Day Australia on the cultural calendar. In 2019 our participation increased by over 50% with significant alliances being forged and grown.

The beauty of Make Music Day is the whether you’re a professional musician, part of a community group, an avid music enthusiast or just a passer-by on the street, Make Music Day is free and open to one and all!

Launched in 1982 in France as the Fête de la Musique, Make Music Day is a day of community-led free musical expression now held annually on 21 June in more than 800 cities in 120 countries.

The AMA’s CEO Rob Walker said “we have are thrilled to have had such support in this second year. An event of this scope has been done on the smell of an oily rag these first two years and we are confident that people in high places are seeing the enormous cultural value of a celebratory event like Make Music Day”.

For our industry it provides inspiration and opportunities for the community. Aptly put by one supporter “I work more so in the community arts sector and think that Make Music Day is an incredible opportunity to mobilise and inspire people who may not be part of the ‘professional music industry’ and can be an accessible platform for these cohorts to connect with music in a more community friendly environment”.

Schools got involved too! here’s one very endearing example.

We are thrilled with the support of Create NSW one of our major communication partners in 2019. Create NSW is an exemplar in how government can be so influential in creating positive cultural initiatives such as Make Music Day. From feature international events like the live streaming project with Sydney Symphony Orchestra to music on trains and in Stations.

This video is a highlights reel of our involvement in the international streaming party.

One can imagine very easily what it would achieve if our whole country were united on one day to Make Music together. This is what Make Music Day is all about.




Roland Veteran Departs

After a career spanning 30 years, Mark Van der Sluis is departing Roland. MD, Nick Middleton’s announcement to dealers this week follows. The AMA’s Rob Walker said that along with the executive committee we send our best wishes. Sluis has been at AMA events since I can remember he added. Always with a great attitude on board. He will be missed no doubt.

It is with regret and sadness to announce that Mark van der Sluis has tendered his resignation, effective Friday 12th July.

‘Sluis’, as he is affectionately known, has been with Roland for close to 30 years, and spent the last 17 years at Roland Australia. During this time he has made a significant contribution to Roland digital piano sales and has had regular input into the global piano R&D team. He has made hundreds of dealer calls, done countless training sessions, produced dozens of videos and navigated numerous events, including product launches. Most importantly, thanks to his charismatic personality, he has made many, many friends along the way. He will be sorely missed by everyone at both Roland Australia and Roland internationally, and we are sure you will have the same sentiment.

Whilst it will be extremely difficult to replace Sluis, we will start the recruitment process for a new Piano Product Manager soon. In the meantime, please use the following contacts for all piano enquiries;

Product and Training:
Mark Watson
0410 635 881

Sales and Orders:
02 9982 8266

Dave Whitehead
02 9982 8266

2018 Market Report Released to Members – Market show 5% Uptick in Value Against 2017

AMA 2018 Market Report Released to Members sees 5% Value Increase over 2017
2018 saw an uplift in the overall music products market with a 5% value increase over 2017, while it dipped nearly 8% in volume. With the currency hovering around 70cents against the US dollar a continuing rise in value has been maintained. An Import value of $296m was the highest total recorded in dollar terms, but one of the lowest totals in respect of volume in some time falling 15% when comparing the nearly 2million units that were imported in 2016.

The full market summary for 2018 can be read AT THIS LINK

Melbourne Guitar Show Back in 2019 Bigger than ever

Guitar fans and afficienados are looking forward to August 3 & 4 at Caulfield Racecourse as the annual Melbourne Guitar Show sets to display and present all that’s new in guitars and guitar gear. The cream of Australia’s talent will again be on show too. All details will be announced in May.

Stand space has all but sold out according to the AMA’s CEO and show organiser, Rob Walker. “we think we got it right last year with the new layout and show rules around noise levels- we’re looking for more of the same in 2019, with happy exhibitors and punters” he said

Check out the highlights of 2018 to give you a glimpse of what is the follow this year

Vale Don Morrison

A Tribute to
18TH October 1952 to 21st April 2019

It is with sad hearts today, that we inform you of the peaceful passing of Don Morrisson, in the Wesley Hospital Brisbane at 6.40am on Easter Sunday.
Our deepest and heartfelt sympathy go out to Dons wife Anna, his son Jimmie, daughter Katie, son in-law Chris and his much-loved grandchildren Sofia and Oliver.
Don was an integral and Iconic member of our Music Industry and he will be deeply missed by all that knew and loved him. He always brought a smile to the face of everyone who came across him.
Don first started work as a Queensland Area Manager with Electric Factory nearly 31 years ago and remained in that role with them for 17 years. Don moved and continued this role with National Music for 4.5 years before ending his career at Musical Merchandisers, after 9 years, at the end of February this year. Don would often say he couldn’t believe he started his career selling Washburn guitars and ended it selling Washburn guitars.
It has been a wonderful journey for Don in the industry, he was known by so many people, he loved the retailers he would visit, and built so many long lasting and treasured friendships. Don loved a good story, a chat and many coffees.
Don was the recipient of many awards including being honoured as a Great Australian at The Great Australian Gala Dinner in Melbourne in 2016.
As many of you will be aware Don was also a wonderful author who wrote and published several books. Dons life was a wonderful book, in its self, cramming so much into his 66 years.
Don toured Vietnam during the War as a performer (Drummer) in bands and continued to play professionally up until a couple of years ago. He loved drumming and performing and made so many lifelong friends doing what he loved.
You’ve been an inspiration to so many. You will never be forgotten.

Memorial Service details are provided as follows;

Tuesday 30th April at 9.30 am
Lakeview Chapel at Albany Creek Crematorium , 400 Albany Creek Road , Bridgeman Downs

ABC’s Don’t Stop The Music campaign receives over 1,500 instruments via Salvos Stores

What a real positive for our industry the launch of the Don’t Stop the Music on ABC TV these last few weeks has been. Rarely is our industry and key advocacy message broadcast to such a prime time audience. And what a positive for those students that will be helped by this fantastic initiative to further their music making at school.

The AMA encourages its members to get involved – this link tells you all you need to know about donating

In other developments, Federal MP Matt Keogh raps in Parliament about Don’t Stop The Music Parliament’s own Eminem, Federal Member for Burt, Matt Keogh gave a rousing performance in Parliament last week about Don’t Stop The Music and the importance of music education. Check it out here.



ABC TV Launches ‘Don’t Stop the Music’ Campaign

An ambitious new project has been in the making for a while now. The ABC’s Don’t Stop The Music series and national impact campaign to get instruments into schools via The Salvation Army and Musica Viva. This is a major advocacy initiative for music education.

A part of this program is an instrument donation program. From 1 November the ABC, The Salvation Army and Musica Viva will launch a national appeal encouraging people to donate unused or unwanted musical instruments so they can be distributed to children who need them.

We encourage our members to support the campaign by getting any returns, or unwanted instruments that may be in our member storerooms and down to a local Salvos Store.

There may even be opportunities to assist with checking instruments or making them playable again.

The ABC has created these online resources to help potential donors understand what instruments are needed and if they’re in reasonable condition for donation.

How music education improves brain power
Award-winning music educator and researcher in music education and brain development, Dr Anita Collins has written this fascinating article for ABC Education on how music improves children’s ability to learn. Read and share here

Do you have a newsworthy story around music education?
Please send me an email with a short pitch and I’ll forward to relevant people at the ABC for consideration. You can also share your story on social media with the series hashtag #DontStopTheMusicAU

Stay tuned for promos of the series hitting your screens from next week – I’ll forward assets shortly.  Don’t hesitate to contact me if you have any questions.

Spread the word about the broadcast
Mark your diaries and spread the word! The first episode of Don’t Stop The Music will air Sunday November 11 at 7.40pm on ABC and ABC iView. Read and share the media release about the series.

You can also access images here to use in your communications.  Please include the hashtag #DontStopTheMusicAU when sharing information about the series and campaign on social media.

Inaugural Melbourne Synth Festival Creating Waves

The AMA’s first show promotion to the electronic musician is set to boost business and create opportunities for members.

The AMA’s Rob Walker said, ‘we’ve had great response to this event on social media after two weeks of launching the site, so there appears to be a lot of interest. We have all the key suppliers of synth, DJ and products for the producer represented, as well as key retailers, so there’s going to be some sales opportunities as well as all the great live music and seminar programs’.

This growing market segment is providing products to new and progressive music, and we look forward to showing them off to an eager consumer.